Analyst to Sony: Change or Lose

July 18th, 2006

“DFC Intelligence believes Sony’s PS3 business model is “handing its competitors a golden opportunity” to take the console crown. Late last month, San Diego-based DFC Intelligence raised more than a few eyebrows when it said that Sony could very well end up last in the next-gen gaming race, behind competitors Microsoft and Nintendo. Today, the research firm released an industry briefing, and its song remains largely the same. DFC begins by saying that Sony is currently the “king of the video game market,” but with the PlayStation 3, it is clear that Sony is “handing its competitors a golden opportunity.” The firm believes that the premium PS3’s $600 price tag will put off potential consumers, hurting the overall gaming market and possibly putting Sony dead last in terms of installed user base.” (Read full article here)

Entry Filed under: Video Games