Microsoft pumps $500 million into Vista marketing campaign

January 29th, 2007

“There won’t be a PC sold anywhere in the world that doesn’t have Vista within six months,” said Endpoint Technology Associates analyst Roger Kay, a fact that might leave ad watchers wondering why Microsoft is about to launch the product with one of the biggest marketing blitzes of all time. This will be the company’s “most aggressive launch ever,” resulting in an injection, across 20 countries, of an estimated $500 million into agency and media-owner coffers — which seems excessive for a product that will walk out of the stores on more or less every PC sold from here on in. (Read full article here)

Entry Filed under: World & Business