Google enters in-game advertising with Adscape purchase?

“The Red Herring is reporting today that Google has purchased Adscape, the San Francisco in-game advertising firm, for $23 million. If it’s true, then it shows that video games will be a new battleground for the likes of Google and Microsoft to slug it out. Microsoft bought Massive Inc., the New York pioneer of in-game advertising, last year in a deal reported to be at $200 million to $400 million. Massive was one of a number of start-ups that sought to insert ads into video games…” (Read full article here)

Add comment February 18th, 2007