Internet closing in on TV as ‘most essential’ medium
June 27th, 2007
“According to a new Internet and Multimedia 2007 report by Edison Media Research, the internet has passed radio to become Americans’ second “most essential” medium and is quickly closing in on television since the subjects were last studied five years ago. The study surveyed consumers ages 12 and older to choose the “most essential” medium in their life, the report revealed 36 percent of consumers chose TV, followed closely by 33 percent choosing the Internet, while radio and newspapers sat at the bottom of the list with 17 and 10 percent respectively…” (Read full article here)
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